Indicative content:
• Character of the area; the natural caves and historic paintings are likely to attract many
tourists from around the world.
• Costs; the costs are important as taxes/subsidies may affect the start-up costs. The land
cost is also important as the cost must be affordable in relation to likely customer
numbers.
• Availability of staff; this is important as the caves will need a number of staff to act as
guides and to provide the specialist language services, for example.
• Adjacent facilities; this can include nearby food/fuel, accommodation and other facilities
which tourists will need if they are to visit the caves.
• Level of competition.
• Government permission / Heritage link.
DO NOT ACCEPT: Climate, as this is not relevant to this destination.
Use Level of Response criteria:
Level 1 (1–3 marks)
At this level, candidates will identify the factors.
Level 2 (4–6 marks)
At this level, candidates will explain the factors, probably generically with little reference to
this case study.
Level 3 (7–9 marks)
At this level, candidates will analyse the factors. At the top of the level (8/9 marks)
candidates are expected to offer some judgement or prioritising – probably identifying
character of the area/natural features of the caves as the primary reason for the choice of the
location.