Indicative content:
• Preservation of crafts – skills of making souvenirs
• Increased cultural understanding – educate as produce
• Cultural pride
• Renaissance of arts/crafts
Context must be social and cultural
Level 1 (1–2 marks) will identify up to two positive social/cultural impacts
providing some detail within the context but will be mainly descriptive
Level 2 (3–4 marks) can be awarded for an explanation clearly indicating
how the positive social/cultural impact affect the local
population/country/culture
Level 3 (5–6 marks) can be awarded for discussion of the
significance/importance of the positive social/cultural impact. Better answers
will have a reasoned conclusion.
Creating and selling souvenirs for tourists can result in traditional crafts and
skills being preserved [L1] and being passed down from generation to
generation [L1]. Not only does this preserve skills but it can increase the
perceived value of the traditional skills/crafts within the community [L2]
young people may remain within the community and produce these
souvenirs therefore minimising changes in family structures [L3]. The local
community can take pride in their arts and crafts [L1] often producing them
in front of the tourists explaining the skills and traditions behind the items
[L2]. Therefore increasing cultural understanding and interaction between
the tourist and the host population [L3]. In my opinion the most important
positive impact is, when carefully managed, these arts and crafts are
preserved for future generations [L3] contributing towards the survival of the
culture. [L3]