Indicative content:
• menus with French, German, Belgian or USA dishes
• welcome packs in hotels written in French/German or English
• staff fluent speakers of these languages too
• more hotel rooms made available for single travellers
• additional security measures for single female travellers
• creation of more city break packages, with shopping, beauty
treatments, visits to the theatre etc.
Use level of response criteria:
Level 1(1–3 marks) At this level candidates will identify 1, 2 or more
products or services which could be developed.
Level 2 (4–6 marks) At this level candidates will explain how 1, 2 or more
products/services could be developed specifically for this target market.
Level 3 (7–9 marks) At this level candidates will discuss how 1, 2 or more
products/services could be developed specifically to meet the needs of this
profiled customer.