We should expect to see comments about how the experience is unusual and what is
appealing, such as:
• Location – nature of the appeal
• Setting – cultural/ethnic appeal
• Type(s) of food/menu choice
• Activities/entertainment e.g. themed music, traditional culture etc.
Use level of response criteria
Level 1 (1–2 marks) will identify up to two appropriate ways, providing some detail but will
be mainly descriptive
Level 2 (3–4 marks) can be awarded for an analysis of ways, clearly indicating how the
experience is likely to have been made attractive to visitors
Level 3 (5–6 marks) can be awarded for evaluative comment about the
significance/importance of particular aspects. The better answers will have a reasoned
conclusion.
Example – Dubai Desert Feasts
Visitors booking desert safari tours have the opportunity to have a barbecue at a desert
camp. Before the meal guests have the opportunity to engage in traditional Arabian activities
such as camel rides and smoking shisha pipes (L1). Tables are set in the open air and
guests sit on cushions, experiencing a very traditional way of life. Food is buffet style and
guests can choose from a variety of ethnic dishes (L2). Most visitors enjoy the entertainment
as Arabian music is played throughout and after dinner there is usually belly dancing with
audience participation. Furthermore, guests are driven back to their hotels after the feast
which makes the evening much more enjoyable for visitors unfamiliar with the destination
(L3).