Read the following article about beauty blogs on the internet, and then answer the questions on the
opposite page.
BEAUTY BLOGS
People who want to be well informed about the beauty industry no longer have to rely on reading articles in magazines. Today, they can use the internet and read information and discussion sites known as ‘blogs’. Here is a guide to some of the best writers of beauty blogs
Sarah Ross
Sarah is a qualified journalist and artist who works in Australia. Her detailed pen and ink drawings are highly valued and have been bought by a number of top fashion designers.
Why you should read this blog: She is especially good on the appreciation of beauty in different cultures. “I love the fact that online you can illustrate your stories with moving images of a picture you’ve made. This is just not possible when you present an article on paper,” says Ross.
Evelyn De Souza
This brilliant blog was created in 2011 by Dubai-based Evelyn De Souza. Evelyn says that her blog is aimed at “those who are interested in a broad range of topics: perfume, food, travel and other such pleasures”.
Why you should read this blog: The blog includes interesting thoughts on a range of fragrances and other related topics. Evelyn recently explored the idea of women wearing men’s perfumes. She dislikes the simple language that is used to describe perfume, and she tries to expand her readers’ vocabulary with her own rich words and thoughts.
Daniel Davis
Daniel Davis, 38, is something of a mystery: he’s based in the south of England and works in education but the rest of his life is a secret.
Why you should read this blog: Though comparatively new, the blog is fast becoming essential reading for many journalists and advertisers of big global brands. It gets 40 000 hits per month and Daniel has already been awarded one much desired prize for his blog. He is concerned about how limited our language is when we try to describe a smell, and he aims to educate his readers on how to talk about perfume. He also includes technical detail about many of the ingredients that are used in modern perfumery.
Ahmed Khan
Ahmed Khan, 31, is regarded as an expert in men’s fashion and beauty products in India, and his blog receives around 38 000 hits a month. He is based in Mumbai, India, but most of his readers are from other parts of Asia. His main aim is to encourage his readers to contribute their own ideas to the blog.
Why you should read this blog: Blogs on men’s fashion and beauty are still relatively new. This blogger is intelligent and thoughtful in the way he explores the use of beauty products by men. “I wouldn’t say the market for men’s beauty products is as exciting as the women’s market in terms of variety,” says Khan, “but I’m fascinated to see how our ideas are changing about men’s use of beauty products.”
Apart from in magazines, where can people who are interested in the beauty industry find
information nowadays?