Anouk could use either leaflets or local newspaper advertising as methods of promoting her jewellery. Recommend which method you think Anouk should use. Justify your answer
Knowledge [2] – award up to 2 marks for identification of relevant points (e.g. advantages or disadvantages of either method)
Application [1] – award 1 mark if relevant reference made to Anouk’s business
Analysis [1] – award 1 mark for relevant development of point(s)
Evaluation [2] – justified decision made as to which of the two methods would be most appropriate for Anouk to use
Points include
Advertising in local papers
• Low cost [k] so she will be able to afford this [an] in her $50 budget [app]
• Would widen her target audience [k] as many people read newspapers [an]
• Not everyone reads newspapers [k] so her target audience might not be aware of her business [an]
• Repeat adverts can be expensive [k]. Using up the marketing budget [app].
Leaflets
• Easy to distribute to lots of people [k] could widen her possible audience [an] to help increase her sales revenue above $3000 [app]
• Can be kept for reference [k] for when people want to buy rings or bracelets as presents [app]
• Can be colourful [k] which will attract people’s attention [an]
• People might see them as junk [k] so throw them away [an].
Note: For 6 marks there must be a justified decision as to why it is the best option