Employees complain they never know important information about the bank. Consider three ways the HR Director could use to improve the internal communication in the bank. Recommend which will be the best way to use. Justify your answer.
Content:
• Email
• Telephone
• Text/SMS
• Meetings
• Memorandum
• Company newsletter
• Noticeboards/posters
• Letters
• Put information on the website
• Improve managers’ communication skills
Level 1 1 mark for each suitable way/statement e.g. the HR Director could use email
to inform employees about any new changes to the bank. (1 mark)
Level 2 5 marks for the first level 2 answer and then one extra mark for each
additional level 2 answer up to maximum of 8 marks.
e.g. The HR Director could use email to inform employees about any new
changes to the bank. Email is quick and cheap to use and can be sent out as
a global email which means it goes to everyone on the email contact list.
However, not all 15 000 employees may have a bank email address, so the
message may not get through to all employees and it will be difficult to know if
the message has been read.
5 marks for level 2 answer plus one application mark for including reference to
15 000 employees at the bank.
Level 3 Detailed discussion of at least two level 2 answers and then a recommendation at the end which justifies which is the best form of communication to choose compared to the other forms of communication.
Possible application marks: public limited company; 15 000 employees; lack of good communication; branches; area manager; branch manager; company website; information difficult to find.
There may be other examples in context which have not been included here.
|
|
Application
|
Knowledge/Analysis/Evaluation
|
Level 3
|
|
9–10 marks
At least 2 × Level 2 + Well justified recommendation as to the best form of communication to choose compared to the other forms of communication.
|
Level 2
|
2 marks
Well applied to case. At least two examples of reference to, or use of, the case.
|
5–8 marks
Good discussion of advantages/disadvantages of each form of communication Or explained balanced argument.
Some limited judgement shown in the recommendation about the best form of communication to choose.
|
Level 1
|
1 mark
Limited application to the case. At least one example of reference to, or use of, case.
|
1–4 marks
Suitable way/Outline of advantage/disadvantage of each form of communication.
|