Award one mark for the identification of a valid example of both a product
and service, one mark for the correct identification of a characteristic of
that product or service, plus a second mark for a description of the
characteristic.
Note: there is often a lot of overlap in the T&T industry between products
and services, which will require you to use your professional judgement –
this will also affect the description of the characteristics (e.g. a hotel room
or an airplane ticket are main products of T&T, but they are perishable
which is a characteristic of a service).
Products
Examples might include:
Flight/plane ticket; hotel/hotel room/bed/accommodation; meal in a
restaurant/catering; swimming pool; package holiday; (1)
Characteristics
• storable (1) you can save it to use at a later date (1)
• tangible (1) you can touch it (1)
• homogenous (1) can be standardised (1)
• separable (1) can be experienced as a stand-alone part of the
holiday (1)
Services
Examples might include:
waiter service in a restaurant; guiding service; currency exchange
service; travel insurance; (1)
Characteristics
• intangible (1) cannot be held – it is an experience (1)
• heterogeneous (1) the experience will be variable depending on the
circumstances, the member of staff, etc. (1)
• inseparable (1) it is dependent on other aspects of the experience (1)
• incapable of being stored (1) you cannot take it with you to
experience again (1)
• Perishable (1) it has an expiry date (1)
Accept all valid reasoning in context.